Logo
Primary — Full color on light
Reversed — White on dark
Mark — Icon only
Clear space: Maintain padding equal to the height of the "o" in "Worca" on all sides. Minimum size: 100px width.
Color Palette
Primary Colors
Worca Blue
#2E4797
Primary brand, logo, headers
Bright Blue
#0F64FF
CTAs, links, interactive
Worca Yellow
#FFCB05
Accent, highlights
Light Blue
#E6F0FA
Backgrounds, cards
Dark Blue
#0A195A
Headings, body text
Semantic Colors
Success
#4BBD70
Positive feedback
Error
#E01900
Errors, warnings
Typography
Headlines
Urbanist
Body & UI
Inter
Editorial
Baskervville
Type Scale
H1
61px / 800
H2
49px / 700
H3
39px / 600
Body
16px / 400 — The quick brown fox jumps over the lazy dog
Small
14px / 400 — The quick brown fox jumps over the lazy dog
UI Components
Buttons
Button Specs
Primary: Background #0F64FF, white text, hover #2E4797
Secondary: Transparent, 1px border #2E4797, hover bg #E6F0FA
Accent: Background #FFCB05, text #0A195A
Border radius: 8px
Usage Guidelines
Do
- Use Worca Blue as the dominant brand color
- Pair yellow sparingly as an accent
- Maintain high contrast for accessibility
- Use Inter for all UI text
- Use Urbanist for marketing headlines
Don't
- Don't use yellow as a primary background
- Don't modify logo colors
- Don't use colors outside the defined palette
- Don't use fonts other than Urbanist, Inter, Baskervville
Terminology
| Use | Avoid |
|---|---|
| Talent | Candidates, users |
| Curate | Source, find |
| Judgment | Algorithm, system |
